Alexander Hamilton and the founding of the Nation Essay

American history Presentation  â â â â â â â â â â Alexander Hamilton was a disputable man of his age and he was a skilled legislator who was brought somewhere near genuine deficiencies of egotism, extraordinary sincerity and determination. Hamilton’s profession and life were set apart by an emotional ascent to courage, disaster and embarrassment (Hamilton and Morris, 1957). Anyway his commitments are as yet clear. As the Secretary of the Treasury in the tempestuous early long periods of the state, Hamilton initiated the change of youthful country into modern powerhouse. American experience is a 2-hour narrative which highlights entertainer Brian F. O’ Byrne, Tony Award winning Broadway who is the most disputable establishing father in America. American Experience enlivens most convincing accounts of the past which illuminate people’s comprehension of the contemporary world. This film is something other than a history exercise because of its consideration regarding Hamiltonâ€⠄¢s faults and brain science (Nelson, 2011).  â â â â â â â â â â Hamilton’s open life and furthermore the arrangements that he upheld are allowed a lot of consideration since they are intriguing. The most entrancing thing is the examination which is unavoidable among at that point and today, and how strife of thoughts that began not long after the contemporary country was founded is as yet apparent (Hogeland, 2007). Hamilton committed as long as he can remember on making the United States to be a superior country. The narrative shows how joined expressed had the option to grow rapidly from the infant country under the watch of Hamilton turning into the perhaps the most grounded economy around the globe, making the Louisiana Purchase a reality, the size of the US multiplied, the structure of railways and trenches, and foundation of substantial industry which helped in energizing the improvement of the biggest urban areas in United states (Murray, 2007). The film additionally shows how Hamilton pushed for a f ocal government that was solid and an economy dependent on assembling â€ideas and business which was considered as radical by numerous people. He upheld for fairness, restricted subjugation and furthermore prompted birth of a two-party framework in America (Hamilton and Frisch, 1985). References Nelson, S. (Chief). (2011). American experience [Documentary]. US: PBS Distribution. This film secured Hamilton’s short life, one that had too much of catastrophe, courage and outrage. It likewise shows the accomplishments and his commitments towards creating United States. Hamilton, An., and Morris, R. B. (1957). Alexander Hamilton and the establishing of the Nation. New York: Dial Press. This book represents the short life lived by Alexander Hamilton and furthermore how he established United States. In such manner the book clarifies his numerous commitments and advancements that changed United States to improve things. Hamilton, An., and Frisch, M. J. (1985). Chosen compositions and talks of Alexander Hamilton. Washington: American Enterprise Institute for Public Policy Research. This book shows Hamilton’s addresses and works. I t additionally shows the strategies that he advocate including how he was battling for equity and restricting bondage. Hogeland, William. â€Å"Inventing Alexander Hamilton†. Boston Review 32:6 (Nov/Dec 2007); 21-24 This article how Alexander Hamilton established and created America from being a powerless country to a solid country. This article likewise delineates his life and numerous strategies that he started to build up the United States. Murray, J. A. (2007). Alexander Hamilton America’s overlooked originator. New York: Algora Pub.. This book likewise shows Hamilton’s dubious life and furthermore numerous approaches that he upheld towards accomplishing balance for all and for a superior United States. Source record

An Analysis of Leadership Models

Models and their Influence on Educational Leadership Pamela Lee University of Phoenix An Analysis of Leadership Models Although there is no indisputable, far reaching meaning of authority, there has been propels in inquiring about initiative hypotheses that have been revealed and done throughout the most recent 200 years. In the late backtalk, the characteristic hypothesis saturated the authority hypothesis. The World War time saw the start of the possibility/circumstance initiative speculations of Fiddler, Broom-Yet, and Hershey-Blanchard. In the backtalk, the examination moved in the direction of social initiative theories.Many scientists began to utilize rating abilities and direct meetings to recognize the particular practices that pioneers occupied with at work (Wren, 1995). The latest administration speculations, value-based, and transformational, center around the connections among pioneers and devotees. As indicated by Viola, Wallaby, and Weber, â€Å"Today, the field of ini tiative spotlight's on the pioneer, yet in addition the supporters, peers, administrators, work setting/setting, and culture† (Viola, Wallaby, and Weber, 2009, p. 422). A large number of the authority models have been utilized in education.The following will be a recorded examination of the quality, conduct, value-based, and transformational models and their effect on instructive administration in the course of recent years. Close consideration will be paid to the advancement of the instructive pioneer (head) and how their jobs have changed after some time. The logical investigation of initiative started in the late backtalk with the disclosure of the qualities hypothesis. The regular suspicion of the time was that sure individuals were brought into the world with the capacity to lead, hence improving them pioneers than others.Schemers expressed, † Those who became pioneers were not the same as the individuals who remained lowers† (Schemers, 1995, p. 83). The objec tive of quality research was to distinguish attributes that were related with initiative. The tests estimated predominance, manliness, affectability, and physical appearance, to give some examples (Schemers, p. 83). During this time, a key influential position in training was starting to create, the principals. Because of the extension of instruction, the one room school building model with an instructor or ace became obsolete.In the backtalk, grade level schools were set up and certain educators were raised to the situation of â€Å"principal teacher† (Kafka, p. 321). The primary instructor right now likewise had certain attributes. The chief was most constantly male, who could finish the accompanying administrative and authoritative obligations that maintained the school in control, for example, allocating classes, directing order, keeping up the structure, gauging participation, and guaranteeing that school started and finished on schedule (Kafka, p. 231)t.According to Kaf ka, These obligations brought the vital instructor a level of power, as did his job in conveying and offering an explanation to the area director, who would in general oversee neighborhood schools from afar† (Kafka, 2009, p. 231). Huge numbers of these jobs coordinated the attributes before distinguished by the logical investigations. The chief was male and demonstrated strength through power and could oversee and keep up lawfulness in the school. The job of head and the kind of individual who filled this position would not change until the logical research uncovered that attributes alone don't figure out who ought to be in authority positions.In the late backtalk, Stodgily found that â€Å"traits alone don't decide leadership† (Schemers, 1995, p. 84). Because of Stodgily revelation, new models of authority were made and investigated. One model, behaviorism, investigated the practices (styles) that a pioneer would show in their picked field. Surveys, for example, the Le ader Behavior Description Questionnaire was utilized to recognize practices that pioneers occupied with (Schemers, p. 85). In instruction, the principals job changed as the nation headed out to war and individuals dreaded the fundamentalist and socialist dictatorships.As a consequence of the adjustments on the planet and new training laws passed, explicitly the law that made school necessary, the principals job changed and advanced. The principals job turned into a progressively law based job. As indicated by Kafka, â€Å"there was a more noteworthy desire that different individuals from the school network ? counting personnel and even understudies ?would help settle on choices and administer the school. In this sense, the principals authority was drawn to some degree from his job as a law based leader† (Kafka, 2009, p. 325).Principals would have numerous jobs, they would become instructional pioneers, and utilize the expert preparing they got and the logical speculations the y were dared to have aced to realize the absolute best study hall educating and learning (Beck and Murphy, 1993, p. 73-76). Principals ere trained how to oversee caretakers and cafeteria obligations. Principals were relied upon to exhibit a majority rule initiative style when running their school. In the backtalk, administration inquire about moved from situational and possibility models to the value-based and transformational approaches.The value-based methodology made well known by the examination of Edwin Hollander concentrated on the pioneer as the superstar. The value-based model didn't concentrate on practices or explicit circumstance, however on improving an association through impetuses and prizes. One value-based hypothesis, the vertical dyad linkage hypothesis thudded by Green, portrayed how pioneers in bunches keep up their situation through a progression of unsaid trade concurrences with their individuals (Schemers, p. 91). The transformational approach interestingly, de pends on the connection of pioneers and followers.Bass, Burns, and House became key pioneers in the exploration chronicles of transformational initiative. As indicated by Cutout, † Genuine transformational is â€Å"socialized† and rises above personal circumstance for utilitarian or good reasons. It looks for an intermingling of qualities recognize real from pseudo types of transformational leadership† (Cutout, 2002, p. 96). In spite of the fact that the value-based initiative methodology can be found basically all through business associations, it likewise can be found in training at the chief situation alongside the transformational approach.In the field of instruction, a chief can execute both transformational and value-based authority approaches all the while. In the backtalk, principals became operators of progress. More advantageous expressed, â€Å"that this emphasis on the principals ability to authorize change was just asserted in the backtalk with the p revalence of Ron Edmondson viable schools look into, which stressed that solid authoritative administration as a typical quality of effective schools† (Healthier, 1992, p. 37). Because of No Child Left Behind (NCSC), schools have executed high stakes testing to fulfill the necessities of the law.Principals are placed in the situation of wearing â€Å"two hats†, a transformational cap and a value-based cap. Pepper states, † A principals capacity to handily adjust change and value-based administration styles will best position a school to achieve the objectives set out by NCSC while additionally proceeding to concentrate on singular understudies requirements for scholastic success† (Pepper, 2010, p. 3). A chief practices a transformational authority style when the person is rehearsing imparted administration to staff, guardians, and students.A chief would team up with educators in the territories of educational program improvement and instructional practices. The chief additionally would have a common vision for the school and work together with staff and understudies to fabricate a viable school culture. The chief would rehearse value-based authority when the person are supervising the day by day tasks of the school. The chief would implement arrangements, strategies, and rules of the school. The chief would compensate instructors for achieving their objectives and order educators who don't satisfy their standards.Although most would think about a head as a transformational pioneer, there are times when a chief additionally must be a value-based pioneer to achieve objectives, increment understudy accomplishment, and have a protected and viable school for both staff and understudies. Research and mental examinations will keep on adding to the pool of administration hypotheses showed in this article. The investigation of authority has developed from a pioneer focused models with the appearance of attribute and social examinations to an Oc hs on a multidimensional report that spins around culture, setting, and feelings as observed with the value-based and transformational models. An Analysis of Leadership Models Models and their Influence on Educational Leadership Pamela Lee University of Phoenix An Analysis of Leadership Models Although there is no indisputable, complete meaning of authority, there has been propels in investigating initiative hypotheses that have been revealed and done in the course of the most recent 200 years. In the late backtalk, the attribute hypothesis pervaded the authority hypothesis. The World War period saw the start of the possibility/circumstance authority hypotheses of Fiddler, Broom-Yet, and Hershey-Blanchard. In the backtalk, the examination moved in the direction of social authority theories.Many analysts began to utilize rating aptitudes and direct meetings to distinguish the particular practices that pioneers occupied with at work (Wren, 1995). The latest administration speculations, value-based, and transformational, center around the connections among pioneers and devotees. As per Viola, Wallaby, and Weber, â€Å"Today, the field of authority spotlight' s on the pioneer, yet in addition the adherents, peers, chiefs, work setting/setting, and culture† (Viola, Wallaby, and Weber, 2009, p. 422). A significant number of the administration models have been utilized in education.The following will be a verifiable investigation of the quality, conduct, value-based, and tran

5 Differences Between Coaching and Psychotherapy

5 Differences Between Coaching and Psychotherapy More in Psychotherapy Online Therapy If you are interested in changing your life for the better, speaking with someone on the outside of your life can be extremely helpful. Psychotherapy and coaching are two services that have helped countless people live their best lives, but they are often confused, as there is a great deal of overlap between each of these fields. Coaches vs. Psychotherapists Here are five differences between  coaching and psychotherapy to help you decide who might be more suited to help you along your journey. Psychotherapists Treat Mental Illness While Coaches Do Not One of the most important distinguishing factors between psychotherapists and coaches is that psychotherapists are trained to help people who are facing mental illnesses, and coaches are not. Even though a great  deal of stigma exists around mental illness, mental health problems are more common than ever, impacting about one in four Americans at some point in their lifetimes. If you are seeking help for a common mental health problem such as depression, anxiety or post-traumatic stress disorder (PTSD), psychotherapy is the way to go. Past vs. Future Orientation Generally speaking, coaching is more focused on helping you achieve your future  goals, while psychotherapy tends to have more of a past and present focus. That being said,  many coaches should be able to help you understand how the past contributes to your present, and psychotherapists can help you achieve your future goals. The focus in psychotherapy is more on healing from the past, while the focus in coaching is more on getting you to where you wish to be next. Differences in Payment Because psychotherapy is about treating a mental health problem, it may be covered by your insurance company if you meet the criteria for a mental health disorder and the insurance company deems psychotherapy medically necessary to help you get better. Coaching is typically not covered by health insurance because the focus of coaching is not on treating an illness.   Accreditation   In order to legally provide psychotherapy, one requires an advanced degree and a state license to practice. To obtain a license to practice psychotherapy, one needs to meet certain criteria which include an exam and a certain number of supervised hours of practice.   While there are many certification programs for coaching, there are no governing boards for life or success coaches. Despite a lack of a governing board in the field of coaching, many coaches offer tremendous services and some originally practiced as psychotherapists. Services Psychotherapists face more restrictions than coaches in terms of where and how they are able to offer services. They must be licensed in the state in which they practice, for example, while coaches can work throughout all of the United States and internationally. Psychotherapy is more traditionally offered face to face in an office, while coaching happens frequently over the phone or via the internet. Even so, some psychotherapists offer services over the phone or via the internet and some coaches have offices in which they see clients. Some coaches choose to meet with clients in a public setting, which is  rarer for psychotherapists. The above differences are generalizations and do not apply to all psychotherapists and coaches. In reality,  the differences between two psychotherapists or two coaches may be greater than the difference between a  coach and a psychotherapist, depending on who they are. If you are not clear on whether or how to choose a psychotherapist or coach,  interview a few from each profession and ask them about their approaches. Do your research to make sure that their backgrounds are legitimate, and choose the one that feels right for you. The 9 Best Online Therapy Programs

Portrayal Of The Middle East - 1589 Words

that I could make love to whenever I wished.† The point of this criticism is not to say that men like that do not exist in the Middle East, but that when so many male characters are portrayed in such a way it fails to contribute anything greater to the study of the Middle East where parts of its history has already been tainted by Orientalists and revisionists. Since Al-Shaykh has already boldly challenged female stereotypes in her novel it would possibly bode well if you managed to contest some of the male stereotypes as well in an effort to break the mold that the Middle East has been casted in. The second vantage point through which Al-Shaykh shows the Lebanese Civil War through is that of a political exile as shown by Uncle Hashem. Since Hashem participated in a failed coup d’à ©tat of the government he has been exiled to an African country and forbidden from returning. Hashem’s role as an exile helps the reader understand how important love of country is to people in the Middle East who have been exiled or have fled as refugees. Given Hashem’s exile status he needed to find a way to sublimate his profound feelings of love and nostalgia for Lebanon and found his gateway in Zahra. Since Zahra was born and raised in Lebanon, she was for Hashem a living memory of everything he had left behind. For Hashem Zahra was not just a symbol of Lebanon, she was Lebanon. This almost uncontrollable love of Lebanon is what partially forced Hashem to become so physically attached toShow MoreRelatedMedia s Portrayal Of Islamic Extremists During The Middle East1178 Words   |  5 Pagesthe Middle East should be, which affects military spending. To what extent has the media’s portrayal of Islamic extremists affected U.S. military spending and relations with the Middle East? Social and cultural aspects play a significant role in the media’s unflattering depiction of Islamic extremists, which correlates directly to military spending and relations with the Middle East. Since 9/11, when Arabs attacked the U.S. on behalf of Afghan Islamic extremists, relations with the Middle East haveRead MoreCase Study- How Hollywood Portrays Arabs1259 Words   |  6 PagesCase Study- How Hollywood portrays Arabs An Overview of the portrayal Introduction Hollywood has for several decades, set an agenda as well played a propagandist role in showcasing the Arab world and the Middle East in general. This depiction has been greatly impacted by several major political events from the last few decades to a century. Political events such as the creation of the State of Israel, the revolution of the Islamic State of Iran, and the tragic events of September 11Read More Arabs in the Media: Victim or Villain? Essay1339 Words   |  6 PagesArabs in the Media: Victim or Villain?   Ã‚  Ã‚   For decades, the media portrayal of the Arab culture and Islam has contributed to a skewed public opinion in America. Looking closely at the news coverage concerning the Middle East and the United States, there is an inherent media bias against Arabs and Muslims as foreign threats to domestic security. Stephen Franklin argues that Islamic nations are often portrayed in news reports as uniformly intolerant and anti-democratic (Franklin 17). UnfortunatelyRead MoreEvelyn Alsultany Takes A Different Approach To The Oppression1585 Words   |  7 Pagesoppressed women circulated before 9/11, it became a standard cycle of news after 9/11 to promote the War on Terror and Westernize the backwards Islamic world of Afghanistan. The idea of promoting women’s freedom to wage the War on Terror in the Middle East stereotyped all Muslim as backwards and uncivilized. This is most notable in the case of Amina Lawal on March 22, 2002 where she was sentenced by a Sharia court in Nig eria and stoned to death for having sex and having a child out of wedlock. ThisRead More The Media Portrayal of Islam Essay954 Words   |  4 PagesThe Media Portrayal of Islam Islam is portrayed and is commonly accepted as the most violent and largest direct threat to the West. This is a generalization made by most of the West, but it is not particularly the West or the Islamic people’s fault. There is constant turmoil in Islamic countries in the Middle East and these conflicts are what make the news in the West. The only representation in the media that the Islamic nation gets is that of war. Though most Islamic people are notRead MoreWar Againsts Iraq: The Media, Its Portrayal of the War and the Effect of Its Perspective1374 Words   |  6 Pageshas taken the lead on shaping public opinion on both sides of the war, that is, the US or rather North America and the Middle East. It is a fact that citizens get to understand an issue such as the Iraq war through the perspective of the media (Al-Rawi, 2013). This paper focuses on the media, its portrayal of the war and the effect of its perspective. North American Media’s Portrayal on the Iraq War The Bush administration claimed that they intended to protect the American people from the imminentRead MoreThe Middle East821 Words   |  4 Pagesorientalist idea of the Middle East. It represented the faulty equation of Islam= Muslim= Arab= terrorist or religious fanatics. From the image of the magazine cover, a man dressed in the Middle-East attire can be seen standing on what looks like a balcony with the landscape of the Middle-East in the background. The image in the background presented the Middle East as underdeveloped in an effective manner. The image in the foreground by the top right corner signified the Middle East as an oil-hoardingRead MoreThe Middle East And West Perceive Each Other1158 Words   |  5 PagesHow the Middle East and West Perceive each other Followed by a year of continuous terror attacks by ISIS, riots over cartoon portrayals of the Prophet PBUH, and the ongoing war in Iraq and Afghanistan, many Muslims and Westerners know that they have developed bad relations these days. The media continuously portrays the Middle East as nation filled with terrorist whilst the West are portrayed as the nation that is trying to make peace. There have been so many misconceptions that have made both culturesRead MoreWestern Operas Depict Inaccurate Facts about the Orients1228 Words   |  5 PagesOrient.† (Locke 1993, under Reflections on Orientalism in Opera) From the definitions available, it can concluded that the word ‘orient’ in the term of ‘Orientalism’ is referring to either the Islamic Middle East (e.g. North Africa, Turkey, Arabia, Persia), or East and South Asia (the ‘Far East’, e.g. India, Indochina, China, Japan). Orientalism has been part of western arts for a long time. Orientalism in Music occurred since the late Renaissance. This can be seen by a widely performed danceRead MoreKey Elements Of Orientalism In Aladdin956 Words   |  4 PagesSaid describes ‘the Orient’ as people who are from the East; particularly Asia and the Middle East (Said, 2001). Oriental culture is often represented as ‘exotic’ or ‘other’ in some cases; this is because the West believes the East is to be feared. I will explore the key elements of Orientalism and explain how this functions in the film Aladdin (Ron Clements, John Musker: 1992). In Aladdin, there are distinctive differences between the ‘East’ and the ‘West’ which Said states, creates binary oppositions

Tutsi Women Of The Rwanda - 1682 Words

In 1994 the country of Rwanda experienced genocide that killed thousands of people. This genocide was mostly against the Tutsi but also men, women and children of Hutu decent that were found to be in contact with Tutsi. The conflict between the Tutsi, Twa and Hutu people began when the Belgium colonizers decided to divide the three groups. According to Herndon and Randell (2013) â€Å"colonial ideology had promoted the notion of Tutsi women as more aesthetically pleasing because of imagined similarities to European features (p.73). Which is why during the genocide of 1994, Tutsi women were victims of sexual violence, were told by their perpetrators that they wanted to find out if Tutsi women were really different from Hutu women. A lot of women†¦show more content†¦As long as they were somehow associated with Tutsi men, they had to die because they did not want a Tutsi baby born from any of the women. Both men and women experienced the genocide but what women went through made women understand the meaning of discrimination. Herndon and Randell state that women †¦ â€Å"experienced fighting as soldiers, hiding from perpetrators, fleeing pogroms, rape as a war crime, sexual slavery, the killing of their children – all aspects of the genocide† (p.79). All women experienced this and it did not matter their ethnicity, social and economic class, sexual orientation and identity and or marital status. Even women that were menstruating, pregnant, breast feeding their babies, going through menopause, sick or caring for the sick and elderly were targeted as prey. Women were more likely to be kept as sexual slaves than men so a lot more survived the genocide than men. Before the genocide women participated in politics, but they could only do so if things they were supposed to do as mothers, wives or just as a female were not affected. Because a lot of the men were either dead or in prison, women and girls had to make decisions if they had to survive. Women and girls stepped in to become heads of the household and in order to do this they had to learn new skills. Tutsi and Hutu women were able to come together after the genocide of 1994 and support each other. As Herndon and Randell (2013) pointed out â€Å"great violence,

Australia Post Free Essays

The organizational change on the calm waters view envisions organization as a large ship that is crossing a calm sea. The calm waters are used as a metaphor to show that change is seen as an occasion of disruption where there is normal flow of events. Australia post herein, evolves to meet the future needs of its business. We will write a custom essay sample on Australia Post or any similar topic only for you Order Now This is attained by providing trusted service solutions in the business sector. The services are to be provided in lines of entailing, retailing, communications, financial services as well as postal services. Without this information, the query may not be looked into. In this plinth, it is inherent that the post experiences calm water environment because actually, the occasion interrupts the continuous flow of events within the business sector within the country. External and Internal Forces are Impacting on Australia Post Australia Post is a huge and complex operation. It has massive assets, revenues and a lot of employees. It also has big retail network outlet, which reaches in almost all parts of the nation. The big question herein is whether the industries use such big opportunities to relocate in their markets by upsetting themselves. Or they might be waiting to be disrupted by external forces. In as much as the organization is well established, it must be embrace digital disruption. Being that the organization is vast, and has more of its interaction with the government; the business must go on online platforms. However, a new report by the UTS Business School for the Mc Kell Institute inherently shows that the pace brought by the digital transformation is causing disruption to one of the business enterprise within the Australia. Similarly, the innovation hubs would also be having some internal and external forces. This would be brought about by the engagement in research that is carried out by related organizations and other broader ecosystem. Through this, it would provide focus on the networking innovations, more so to the pastoral areas. This would promote interest in innovation in order to promote the upcoming communities. However, moving towards this direction may not only require investment in the new technologies, but proper skills and a change of mindset. In this dictum, the transformation will require broader strategy of digital transformation to the centre of public sector management. That would be the only way how the future of Australia Post can be made secure as a digital age business. Evaluation of Change Strategy The structure of the Post has changes by great margin. Today, it has hired staffs fro key executive positions from outside the nation. For example, the Microsoft Asia-Pacific president has closely followed in order to improve its technology expertise. Also, Richard Umbers, who was the general manager, has made tremendous effort towards changing the structure of the organization. Additionally, Fahour has indeed brought some former NAB executives. The new executives include the new chief, who is the operating officer, the head of corporate affairs, Chris Blake. On the same pedigree, there has been a lot of technological advancement. This has been realized in many areas. First, most of the activities are done online, which enhance a lot of speed as opposed to the way they were done in the past. Also, there is a secured gateway, which helps in facilitating online payments to the employees. On the same plinth, there are other e-commerce solutions for the business and individuals, which has been invented to help in facilitating most of the operation within and outside the organization. To the people, the organization has created many job opportunities to both local and international citizens. Because of the training done to individuals, many people have acquired a lot of skills and experience. The experience gained has made many employees to do their job diligently with least supervision and to give outstanding result in every realm. For Fahour, it is clear that the ongoing trend about the letter delivery will definitely require several ways to change. The change would initiate taking advantage of making new opportunities, more so to the delivery services involving parcel. This has called for making new changes in order to suit the changes which have been made. In order to do so, it has looked into ways for boosting the services that is provided to most of the remote areas. The organization has opened shopping zones and the customers are able to access various shopping zones at any time they need. On the same regard, new products have been introduced into the market such as the finance and insurance products. Digital mailbox app for iPad, Smartphone, would be at one shop to help in email services. Resistance Change to Occur as a Result of Change Strategy When the Australian Postal Commission and the Australian Telecommunication Commission were created, a lot of changes came to existence. The APC retained more of monopoly to its predecessor. The monopoly controlled the Australian economy and no any related company could compete APC. Because of monopoly situation, letters weighing less than 500grams were only referred as reserved service and could not be transported. As a result of resistance change, the Australia Post’s board made recognition that the company highly needed to restructure itself in order to face the upcoming extermination. The restructuring process would be done the core business was simply dying. Therefore, the board felt that they highly needed a new CEO. The CEO would help them work as the change initiator. For this reason, they went and looked for the person who had the experience to help them facilitate the same process. In the long run, Ahmed Fahour was appointed to help run the organization. Today, the $5billion company has the largest network in Australia. Out of this, there are thirty five thousand employees. The organization has ten thousand licensees, franchises and contractors. The contractors make a delivery of eleven to twenty million items of addresses on a daily basis. His coming, Fahour has changes has made a lot of changes. He has earnestly come up with a project that is aimed at implementation of a more customer business. The model is designed in such a way to help in capitalizing Australia Post’s repute. The reputation would make the organization be seen as the only service provider. Because of the changes made by the current CEO, Australia Post has gotten chance to become the most outstanding parcel delivery in Australia. Importance of Innovation to Australia Post Ideally, innovation has helped Australia Post in a number of ways. Through the delivery of better experiences and solutions that starts with customer’s centric creativity to the people around, the organization has helped in empowering them so that they can take bold actions on the things that are important to the customers and the society. In so doing, the customers have been assured of getting the best services every time they need. Through innovation again, the Post is working in partnership with the retailers, merchants and the government. The business partnership has greatly helped developing most of the solutions that help the organization to grow economically. This is achieved through expansion of the export that is made to various parts of the world. Similarly, innovation has helped in coming up with generation of brilliant entrepreneurs. The entrepreneurs are intrinsically motivated to start and run their businesses through the experience obtained by working in the organization. On the same pedigree, the technological innovation has helped the entrepreneurs to make advanced digital ID solutions that can enhance citizen services. Ultimately, with the digital ID, one can use it to access any organization while seeking for job. Documents like passport, birth certificate are comfortably made through technology. The technology has made most of the tasks done to become easier and faster, thus making it easier as opposed to the way it was done before. What other Organizations and Managers learn from Australia Post The managers and other organizations have a lot to learn from Australia Post. They should adapt and transform to the digital era. The digital era will enable them make advance transformation in dealing with clients across the globe. Digitalism enables the service providers to make to work in good relation with the clients hence making good relationship with them. It is also important for the managers to learn that competition is healthy for a growing business. When competition is healthy, the managers find it easy to access market and venture into many areas that can make them generate income to the companies. Of course, the managers should also learn that the reforms made in regards to the business are pivotal for financial survival. The business should always make reforms as much as they can so that they business can thrive and move to greater margins as per the plans of the managers when they started the business. Most importantly, team work is also an important tool in ensuring that the success of the organization is realized. Therefore, working together helps the managed to work in harmony, because in most cases, they will be reasoning together. How to cite Australia Post, Papers

Marketing Plan †The Body Shop

Executive Summary This paper focuses on the marketing strategies that can be applied to The Body Shop’s business practices in Saudi Arabia. The cosmetic market of Saudi Arabia has the highest growth potential as compare to any other Middle Eastern market.Advertising We will write a custom report sample on Marketing Plan – The Body Shop specifically for you for only $16.05 $11/page Learn More Saudi Arabia has become the largest consumer of cosmetic products in the region and ranks among top ten cosmetic consumers among rest of the world. The cosmetic consumption in Saudi Arabia was $ 2.4 billion in 2009 with a CAGR of 11% same year (Allam, 2010). Introduction A marketing plan helps an organization to foresee the future requirements of promoting and marketing their products through the value chain activities, till the consumer purchased and consumed products of that organization. In this marketing plan, Body Shop is evaluating the cosmetic ma rket and its environment in Saudi Arabia. Body Shop The Body Shop plc is a U.K based cosmetic giant with over 2500 franchises in 60 countries and a diversified workforce of 25000. The cosmetic giant satisfies a customer base of nearly 3 million with its organic, purely natural and ethical cosmetic products. These highly valued and premium products earn revenues of around $ 4.74 billion with a retail sales volume of nearly $14 billion. The Body Shop grows with a phenomenal growth rate of 4.5% in each year (The Body Shop, 2011). Segmentation Target of Body Shop in the Saudi Arabian Market In Saudi Arabia, Body Shop is going to target the male and female belonging to all age groups. The reason for targeting all age groups is that Saudi Arabians do not consider their age when it comes to looking beautiful, young and energetic. Especial emphasis will be paid to the younger population as the large portion of Saudi Arabia’s population consists of younger population. The cosmetic pr oducts offered by Body Shop will be beneficial for every segment of the market. Reason is that Body Shop designs its marketing strategy, keeping in view the niche sectors of the market. Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure 1 Segment Attractiveness Positioning Body Shop’s Products Body Shop will use its products made from natural ingredients and plants, to position itself as a nature friendly organizations. Body Shop has already established itself as a powerful cosmetic brand and has a positive perception in consumer’s mind regarding its concerns for greener business practices. As this is evident from market researches that cosmetic consumers in Saudi Arabia prefer product quality and natural ingredients been used in the product, Body Shop will have to highlight the ingredients and perception about their product in rest of the world, in their promotional eff orts. Marketing Research The primary focus of the marketing research technique adopted by The Body Shop in the Saudi Cosmetic market is to thoroughly understand the requirements and demand of this market and then reviewing Body Shop’s product range and making suitable modifications as to suit the Saudi cosmetic market’s requirements. This research aims at attracting and building the likelihood of at least 45% target segment, to buy The Body Shop’s products. For the sake of conducting research on the potential and weaknesses in Saudi cosmetic market, The Body Shop is going to use Online and observational research methodology (Perner, 2010). An internet survey regarding cosmetic and beauty care products will be conducted and the researchers will combine data regarding the perspective of Saudi cosmetic consumers to the cosmetic products and different brands they are aware of. Observational technique will be used for the purchasing behavior of Saudi cosmetic consume rs at stores, shopping malls and hypermarkets. Marketing Objective Through its marketing efforts, The Body Shop in Saudi Arabia wants to create awareness of the core brands and specifically designed organic beauty care range through targeted channels such that at least 70% of the target segment gets aware of these products and the differentiated values of the Body Shop.Advertising We will write a custom report sample on Marketing Plan – The Body Shop specifically for you for only $16.05 $11/page Learn More Another goal, that the marketing strategy in Saudi Arabia is set to achieve, is build brand loyalty among at least 20% of the target segment and make them repeatedly purchase Body Shop products (Arens, 2006). Situation Analysis PEST analysis will assist in determining the possible problems that Body Shop will have to face in Saudi Arabian cosmetic market. Political Influence Saudi Arabia is a Muslim country where rules and regulations are very strict for cosmetic consumers. Wearing makeup is considered to be unethical at public places in Saudi Arabia in the light of Islamic laws. Wearing cosmetic and usage of fragrance is considered to be an act of attracting opposite sex. Economic Influence The economy of Saudi Arabia has flourished over the years due to the richness in oil and gold reserves. Saudi Arabia basically depends upon its oil exports. Social Influences Saudi Arabian cosmetic industry is at maturity level as make up has become an integral part of Saudi women and men’s daily life. Saudi cosmetic consumers are willing to pay any amount to buy cosmetic products. The entrance of foreign cosmetic giants has escalated this desire in Saudi Arabian cosmetic consumers to buy quality cosmetic products. The increasing competition in the cosmetic industry has lead to a situation, where the Saudi cosmetic consumers become more brand conscious now. Technology Factor Body shop will have to outsource its technological as sets from outer world or from its nearly located subsidiary, to satisfy its businesses’ requirements in Saudi Arabia. Most of the population of Saudi Arabia consists of young people and a sustained middle-class.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Internet usage and other means of information are easily accessible by the people, but there are restrictions on the type and quality of content that advertisers can show over Television or internet. This will somehow, facilitate Body Shop’s promotional efforts, but the company will have to design these promotional campaigns within the limits defined by law in Saudi Arabia. SWOT Analysis To counter these problems, Body Shop does possess strengths that will help them to succeed in the lucrative Iranian cosmetic market. A SWOT analysis will help us to highlight they key strengths, weaknesses, opportunities and threats to Body Shop in Iran. Strengths The financials and the brand image all over the world will also help The Body Shop to successfully enter and flourish in the Saudi cosmetic market. The wide variety available in Body Shop’s product line will catch the eyes of Saudi Arabia’s mature cosmetic market (The Body Shop, 2011). Merger with L’Oreal will add more attraction to the market image of Body Shop (Roddick, 2006), as L’Oreal is an established and famous brand. Since this merger, Body Shop has experienced immense growth in company’s sales over the years. Body Shop’s strong and powerful social image and customer oriented social marketing strategies will help it to survive in the strict business environment of Saudi Arabia. Use of animal extracts is also prohibited in cosmetic products in Saudi Arabia, so Body Shop’s products will have good chances of success, as they are prepared from natural and organic ingredients. The company will also need to address its concerns for the environment and the reflection of these concerns in the ecological manufacturing of their products. The awareness level among the target market about the eco friendly products and the benefits of organic ingredients in cosmetic products will also help The Body Shop to uplift its market image in the Saudi cosmetic market. Figu re 2 Profit and Loss for the first three years Weaknesses Imitations and second copies of Body Shop’s products are widely available in the Saudi Arabian market, which damage the company’s image and the standards of quality it has maintained. There are number of other major players in Saudi cosmetic industry offering same products as the Body Shop, so the Body Shop will have to bring differentiated products in the market. Figure 3 Competitors And their Market Share Opportunities As the large portion of Saudi Arabia’s population is young and they use cosmetic heavily, it will be an opportunity for Body Shop to enter the market and grab the attraction of the younger population of Saudi Arabia. As the usage of cosmetic is increasing among males, Body Shop will have a chance to capture market share of male customers, because Body Shop offers a wide range of products that are especially produced for men. Day by day changing fashion trends and the exposure of custo mers to media has escalated the desire in male and female consumers in the target market, for looking fashionable and attractive. Due to the increasing demand of cosmetic products in Saudi Arabia, it is expected that the purchasing of these products is going to get doubled in coming years. Threats The availability of sub standard copies of cosmetic product in black markets also affects original product’s image. The organic ingredients that The Body Shop uses in the production of its cosmetic and beauty care range are scarcely available in the world and they are considered to be a finite resource. Marketing Mix Marketing mix of a company helps in understand that organization’s pricing, promotional and placement strategies and what products company is offering (Mind Tools, 2011). In the coming lines, a brief understanding of Body Shop’s marketing mix in Iran will be carried out. Products The body shop is going to offer a wide range of cosmetics, beauty care, pe rfumes and deodorants, facial skin care products, hair care products, scrubs, body butters, toners, cleansers, foot care products, sun screen creams and bath and body care products in Saudi Arabia. Overall, body shop is going to offer its 900 organic products made of natural extracts and ingredients like olive oil, aloe-vera extracts, rose water, jojoba oil and other herbs. These products will be targeting both men and women segment of Iran’s cosmetic market. Also, the Body Shop will launch featured products for its customers in Iran. Pricing Strategy Body Shop will place price tags on its products in Saudi Arabia that suits customers of every income groups. Large portion of Saudi Arabia’s population belong to elite class who do not consider prices while buying out luxurious goods, so expensive beauty care products will also be an integral part of Body Shop’s offerings in Saudi Arabia. As it is clear in today’s market environment that customers demand mor e from a product as compare to the price they are paying for a product. To meet customers’ demand at cheaper costs, Body Shop will modify the packaging of its products with a combination of improved ingredients and product formulas and compact sales outlet (Alexander, 2005). Placement of Products The Body Shop’s sales strategy is designed in accordance with B2C business model in which the seller interacts directly with the customer. This enables the company to provide products according to customer’s requirement. The outlets will be designed, keeping in view the traditional naturalistic impact that customers perceive when they enter into a Body Shop outlet. Besides its franchises, the Body Shop will also set up an online store where customers can order their products and get it at their doorstep within 3 days. Promotional Tactics The usage of satellite or cable TV in Saudi household has increased. Arabic is the official language of the country and not many peopl e in Saudi Arabia are familiar with English. This is the reason that target audience in Saudi Arabia prefers TV channels that use Arabic as language of programs and advertisements. There are number of Arabic language TV channels that are being on aired from foreign countries, especially United States. Keeping in view the Islamic laws, Body Shop will prepare advertisements that will match the taste, values and cultural factors of Saudi target audience. Beside TV advertisement, Internet is also an affective medium of communicating the target audience with the help of advertisements. Internet usage has increased and people have easy access to internet. Beside web sites and pop-up advertisements, social networking sites have also grown to be a useful medium for advertisement. Saudi Arabian print media is also considered to be mature and marketers use newspapers and magazines to promote their products. Body Shop will use Saudi Arabia’s leading newspapers and fashion magazines to p romote its products and offers. List of References Alexander, A., 2005. Cosmetics Makers put a new face on competitive pricing strategies. Web. Allam, A., 2010. Saudi women among world’s biggest consumers of beauty products. Web. Arens, W., 2006. Contemporary advertising. New Delhi: Tata Mcgraw-Hill Publishing Company Limited. Mind Tools, 2011. The marketing mix and 4 Ps. Web. Perner, L., 2010. Consumer behavior: The psychology of marketing. Web. Roddick, A., 2006. Every body grows stronger. Web. The Body Shop, 2011. Our company. Web. This report on Marketing Plan – The Body Shop was written and submitted by user Senator Bail to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.